0
engagement rate across all channels
0
members from unknown to known
Challenge
To help Daman, the biggest national health insurer in the UAE with 3 million members, on their digital and social transformation, from infancy to a maturity phase.
Solution
Through consultancy support and social media executions we elevated their brand and its initiatives, Daman Speed Academy and ActiveLife, to become one of the most recognisable brands in their industry.
With a proper combination of strategies: creative content, paid social advertising, influencers, community management,social media marketing and customer service, we put Daman Health at the forefront of their industry
Results
Launched their social care unit after a 6-month consultancy project, reducing their TATs from 15 days to 2 days.
We brought their 3 million members from the unknown to the known through digital tactics and achieved a 25% engagement rate across all channels, helping to raise awareness in Dubai.
Heinz Turns Green for Saudi National Day
For Saudi National Day, Heinz set out to do something few global brands dare to attempt: step back from its own brand identity to step into the heart of Saudi culture. Rather than adding noise t...
Her Voice Season 3: Empowering Saudi Women Through Media ...
Her Voice Season 3 was Mastercard’s platform to empower and amplify the next generation of Saudi women entrepreneurs by combining purposeful storytelling with high-impact media activation. Throu...
How Mastercard Turned Gaming Culture into Media Impact
As part of Mastercard’s sponsorship of the Esports World Cup, this gaming-led media campaign in Saudi Arabia leveraged a Twitch-first, creator-driven strategy to connect with youth audiences thr...
Mastercard Turned Amazon into a Destination for Culinary ...
This campaign underscores a growing opportunity for brands to evolve their e-commerce presence beyond performance media. As consumers seek inspiration before purchase, and as platforms like Amaz...