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Challenge
SAMSUNG tasked us with supporting them on the growth of their D2C business in 2022. Part of this engagement is managing the delivery of local DCO using globally approved assets and processes.
Solution
A single-minded cross discipline and specialist team was set up to deliver the greatest consolidated CX experience behind new product launches; consequently, delivering exceptional results QoQ
Results
A unique, cross-functional, and dynamically activated campaign helped ensure that the Galaxy S23 launch got off to a phenomenal start. Within just three weeks of a 12-week campaign, the SAMSUNG UAE team saw a 44% increase in orders and 38% increase in revenue vs the campaign target.
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