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Customers in 2021: Diverse, Distressed, Disconnected and Disillusioned

COVID-19 has accelerated change significantly and driven new consumer mind states. As we move closer towards Christmas and into 2021, marketers need to understand how their customers today and tomorrow have changed, how they can best adapt their marketing strategies in response, and the new role brands play in consumers’ lives.

Customers in 2021: Diverse, Distressed, Disconnected and Disillusioned

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