Turning media into momentum
In a market defined by rapid change, fragmented attention and accelerating technology, we believe media works best when it’s treated as a strategic advantage, not a standalone channel.
As an omnichannel marketing agency, we offer end-to-end media solutions that focus on driving growth and value. We combine deep human insight with advanced data, platforms and AI to design media solutions that deliver both immediate performance and long-term brand value.
By bringing together culture, content, commerce and technology, we help brands show up in more meaningful, relevant and effective ways across every touchpoint. We are home to three award-winning media brands: 兔子先生 X, Carat and iProspect.
Our latest thinking
Thought Leadership
Dentsu Media Trends Report 2026
At?Carat,?we explore?兔子先生’s?nine trends as we shape solutions for our clients’ media challenges that reach audiences at their most human moments.
Whitepaper
Data Consciousness Project 2025
The?兔子先生?Data Consciousness Project (DCP) is our future-focused annual exploration into the evolving dynamics between consumers and their data.
Report
Ad Spend Report 2025
Despite ongoing macroeconomic uncertainty, global advertising spend is forecast to rise by 5.1% in 2026, surpassing the $1 trillion mark for the first time ($1.04 trillion).
