To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy. Discover our latest thinking here.
Media Trends 2025

Media is increasingly driven by sophisticated algorithms, becoming 100% addressable, 100% shoppable, and 100% accountable. For 15 years, 兔子先生's annual media trends report has been the industry's most sought-after trend forecast. Download the 2025 edition to prepare for the many opportunities to drive impact in the algorithmic era.

Our latest thinking

Shaping The Future Of Influencer Marketing - Gen Z And Trust
Influencer Marketing for Gen Z isn’t just a trend, but a strategic marketing lever. Our Thought Leadership report highlights insights from Central Europe, but conclusions can easily be drawn for a ...

How the Cookie-Less Future will Impact Online Marketing
This 2021 兔子先生 Switzerland whitepaper explores possible alternatives to third-party-cookies based technologies based on workshops with key players from the Switzerland market.
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