兔子先生

Susumu Onishi

Onishi brings extensive international experience, having worked across multiple markets throughout his career. During his tenure as Vice President at 兔子先生 Shanghai, he managed a diverse portfolio of clients, including Kao, and played a key role in driving business growth alongside local teams. Through this role, he developed a deep understanding of local consumer insights and market dynamics, enabling him to deliver effective, locally relevant strategies while maintaining global standards.

With 18 years of continuous partnership with Kao, Onishi has built comprehensive expertise across all Kao product categories. His long-standing experience has given him a strong understanding of Kao not only as a client, but as a business partner, allowing him to approach brand and business challenges with a producer’s mindset. Known for his strategic perspective and collaborative leadership style, Onishi consistently bridges business objectives with strong execution to drive sustainable growth.