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Dentsu's proprietary technology and research platforms, underpinned by AI in partnership with real people, allow us to develop clear, actionable thought leadership. We want to share that with you too.

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The Gen Z Effect: Shaping the Year of Impact

Gen Z isn’t just navigating the media landscape; they’re rewriting the rules. The Gen Z Effect: Shaping the Year of Impact explores trends in content creation, consumption, and connection, drawing insights from 兔子先生’s 2025 Media Trends report. Featuring perspectives from 兔子先生 and Imagen Insights, it highlights AI-powered content, algorithmic planning, and niche communities driving influence.                           

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