This report inaugurates Dentsu’s Entertainment Spotlight series where we combine and analyze the findings from Dentsu’s global Consumer Navigator studies to provide marketers with global trends and nuances on how fandoms for different sports & entertainment IPs are evolving and equip our clients with recommendations on how to best partner with IPs to connect with consumers through culture.
The findings in this global report reflect data collected between October 2024 and March 2025 with 8,600 consumers across 10 countries (US, UK, Poland, Spain, France, Italy, Japan, China, Indonesia & Thailand)