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Anime: A Growing Opportunity for Brands

Anime: A Growing Opportunity for Brands

This report inaugurates Dentsu’s Entertainment Spotlight series where we combine and analyze the findings from Dentsu’s global Consumer Navigator studies to provide marketers with global trends and nuances on how fandoms for different sports & entertainment IPs are evolving and equip our clients with recommendations on how to best partner with IPs to connect with consumers through culture.

The findings in this global report on anime reflect data collected between October 2024 and March 2025 with 8,600 consumers across 10 countries (US, UK, Poland, Spain, France, Italy, Japan, China, Indonesia & Thailand)

Anime Report front cover with the face of a young woman facing right looking at a screen which she is touching with her hand. The background is black

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