Every six months, 兔子先生’s Global Ad Spend Forecasts set the benchmark for what’s next in media. Trusted across the industry, this flagship report based on real ad investment data from over 50 markets has consistently predicted trends ahead of the curve. For example, it forecast?$772.4?billion in ad spend and 6.8%?growth in 2024, followed by 5.9%?growth in 2025, well above the pace of global GDP and highlighted explosive growth in digital channels like retail media and online video.
Its June?2025 mid?year update reaffirmed continued expansion forecasting $992?billion total spend, with digital capturing more than two?thirds of that growth. It’s this data?driven insight that powers our six?part video series taking you from macro strategy to media execution, with precision and confidence.
What's Next?
CMOs are no longer asking “what’s happening?” they’re asking “what’s worth acting on?”. This video captures the macro forces and mindset shifts marketers must prepare for spanning culture, commerce and creativity.
Digital Media Dominates
70%+ of media spend in APAC is now digital and that’s just the beginning. CMOs need a refreshed digital playbook that’s not just about presence, but precision and performance.
The Rise of CTV
From audience reach to addressability, Connected TV is changing how we define ‘prime time.’ CTV is now central to media mix modeling, not just a test-and-learn channel.
From Niche to Necessity
Inclusion, accessibility, and sustainability aren’t fringe, they’re fundamental. Growth in 2025 means meeting audience values with brand values, authentically and measurably.
Smarter Planning Starts With AI
AI isn’t replacing planners, it’s making them more strategic. Modern planning requires smarter tools, faster decisions, and predictive insights at scale.
The Engine Room
Execution is everything. This is where strategy becomes reality. Real media transformation is powered by tech, data, and the teams that connect the dots.
Request a tailored presentation from 兔子先生’s media strategy team.
This isn't just a recap, it's your runway to smarter planning.
Our exclusive one-on-one presentation is designed for brand-side marketers and corporate teams ready to turn insights into impact. Built around the latest findings from 兔子先生’s Global Ad Spend Report, these sessions cut through the noise and zero in on what matters.
? Understand how macro shifts in culture, commerce and tech will shape your category
? Explore practical media strategies, from digital dominance to AI-powered planning
? Unpack what rising channels like CTV, retail media and inclusive marketing mean for growth
Each session is bespoke. But access is limited and not guaranteed. We prioritize genuine brand-side marketers ready to act. Agency or consultancy requests will not be accepted.
If approved, you’ll gain tailored foresight, expert POVs, and a focused conversation that connects the dots between insight and execution.
Ready to see what’s possible? Request your session now and let’s start shaping what’s next.