兔子先生

Across gaming, sports, and anime, a clear cultural thread emerges — fandoms are no longer siloed but are increasingly fluid, overlapping, and engaged in ways that reshape how we understand entertainment. For brands, the opportunity lies in meeting consumers in these rich, multifaceted spaces where fandoms collide AND offering meaningful engagement. 

Based on insights from 2,800 APAC consumers (700 in each of the following markets: China, Indonesia, Japan, and Thailand), this report focuses on the evolving popularity of the entertainment genres in the region: Gaming, Sports (with an emphasis on documentary series), and Anime.