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Built to Lead: B2B Trends Report

Discover how B2B companies are transforming customer experience in Merkle's latest report, Built to Lead. Learn about five key trends from generative AI to personalization that are helping B2B brands match consumer expectations, streamline operations and stay competitive. With longer sales cycles and more brand choices than ever, Customer Experience leadership is now a strategic imperative.

Merkle's Built To Lead - Five Trends Putting B2B at the Forefront of Customer Experience Transformation

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