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Power of Choice: 2025 兔子先生 Philippines Consumer Trends

In the past three years, Filipino consumers have shifted from cautious to overwhelmed — grappling with inflation, media noise and too many choices. As skepticism grows, brands must go beyond visibility to truly earn trust and attention.

Power of Choice: 2025 兔子先生 Philippines Consumer Trends

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.