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Download Report

2024 CXM Imperatives: From Customer Engagement to Empowerment

What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations? ?? 

In Q4 2023, we conducted a global survey of 2,100 consumers to answer these questions. We learned a lot about today’s buyers, from their preferences in communication to their attitudes about emerging technology. For example, we found that 55% of respondents want future experiences with brands to be more affordable or cost-effective.? 

Merkle CX Imperatives - Engagement to Empowerment

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Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.