兔子先生

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year-on-year growth

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Challenge

The challenge was to take a 13 year old digital platform, outdated reservation systems and no mobile apps and deliver Enterprise digital and brand transformation.

Isobar's challenge was to design a digital service that would remove unnecessary friction while retaining the warmth, trust and personal service our target audience value.

Enterprise needed a seamless car rental experience that worked across all channels, offline and online. And as a worldwide company, Enterprise’s online customer experience needed to reflect the global brand as well as centralise its technology base. ?

Solution

Through mapping the path to purchase in detail across multiple markets, Isobar arrived at a powerful insight: Consumers are not simply renting a car, they are planning a journey.

In creating a “digital handshake”, Isobar wanted to develop a digital ecosystem that reimagines Enterprise’s core service proposition for the 21st Century, based on a rigorous understanding of the power of fostering the connection between customer and customer service, offline and online. ?

Isobar created a cross-platform, scalable, interactive showcase and seamless customer experience that can handle millions of users and billions of dollars across the world.

Result

20+% growth YoY

25+ countries

30 languages

iOS Top 10 app

Carat

Dünyan?n en büyük medya network’lerinden biri olan Carat’ta misyonumuz, mü?terilerimiz i?in medyay? yeniden tan?mlamakt?r: Bugünün küreselle?en ve yak?nsama odakl? geli?en dünyas?nda, medya yak?nsamas? konusundaki hakimiyetimiz sayesinde, tüketici i?g?rüleri ve dijital verileri birle?tirerek en iyi i? de?erlerini yaratmakt?r. Carat Türkiye’de dijital ekipleri de bünyesinde bar?nd?ran i?inin uzman? 85 ki?i ile adidas, Eczac?ba?? Grubu, GM, Media Markt, Nokia, Tchibo, The Coca-Cola Company, Türkiye ?? Bankas? ve ??tirakleri gibi bir?ok yerel ve uluslararas? mü?teriye hizmet vermekteyiz.

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