兔子先生

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taxis fitted with GPS trackers synched with real-time data comparing travel times

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uplift in brand favourability

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United passengers from Newark Airport

Challenge

United moved all their JFK flights to Newark Airport (EWR): thousands of employees and a massive fleet of state-of-the-art airplanes.

But how to solve the problem that New Yorkers thought JFK was closer?

Solution

With the humble taxi.

The entire industry took notice: nothing like this had ever been attempted: 125 taxis were outfitted with GPS trackers synched with real-time traffic data comparing travel times.

Result

The concept drew attention from all quarters as New Yorkers saw with their very own eyes they could get to EWR up to an hour faster than JFK.

Brand favourability soared to 55%.

So did United passengers from Newark, to +810.000.

Apparently taxis drive more than people; they also drive perceptions.

mcgarrybowen United Airlines

The Story Lab

Story Lab küresel ?l?ekte premium e?lence i?eri?i üreten, yat?r?m? yapan ve da??tan Londra merkezli bir hizmet ajans?d?r.

Los Angeles, Singapur, Paris, Moskova, Hamburg, Madrid, Sidney ve Mumbai'nin de dahil oldu?u 20'den fazla ülkede faaliyet g?stermektedir.

Story Lab, 201 y?l?ndan bu yana reklamverenlere stratejik i?erik üretimi, ortakl?k ve para kazanma ??zümleri sunarkeni ba?ar?l? prime time TV ?ovlar? ve filmlerin da??t?m?n? yapmaktad?r.

Dentsu Aegis Network'ün bir par?as? olan Story LAb tüm dünya genelinde e?lence, pazarlama alan?nda uzman 300'den fazla ?al??an bar?nd?rmaktad?r.

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Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.

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Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.?

Isobar: Aeronaut

Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.

兔子先生 X: Sberbank

兔子先生 X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.