兔子先生

0

footfall uplift for those who saw OOH

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footfall uplift for those who saw OOH and mobile

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sales uplift in the 70 participating stores

Challenge

C&A's main objective was to create more store visits. Due to strong competition, an increase in online purchases of clothing and the fact that people in the offline world are increasingly shopping more and more, that's not an easy task.

The secondary objective was to increase brand and product awareness.

Solution

By working with a unique hyper-location technology partner, we were able to build an integrated solution combining OOH with mobile programmatic. We drew customised geo-fences and polygons around all participating stores and OOH objects.

This allowed us to determine whether someone was in a store or outside in the parking lot, and also to reach people with location-specific messages, whilst at the same time obtaining OOH insights.

Finally, Isobar made mobile-optimised rich media creatives with locators and vertical video. Each point of contact was transformed into a relevant, high quality brand experience.

Result

The results don't lie: the use of OOH & mobile had a positive effect on C&A's store visits.

26% footfall uplift for those who saw OOH.

40% footfall uplift for those who saw OOH and mobile.

13% sales uplift in the 70 participating stores.

6.7% engagement rate (6x higher than the benchmark in retail).

Carat

Dünyan?n en büyük medya network’lerinden biri olan Carat’ta misyonumuz, mü?terilerimiz i?in medyay? yeniden tan?mlamakt?r: Bugünün küreselle?en ve yak?nsama odakl? geli?en dünyas?nda, medya yak?nsamas? konusundaki hakimiyetimiz sayesinde, tüketici i?g?rüleri ve dijital verileri birle?tirerek en iyi i? de?erlerini yaratmakt?r. Carat Türkiye’de dijital ekipleri de bünyesinde bar?nd?ran i?inin uzman? 85 ki?i ile adidas, Eczac?ba?? Grubu, GM, Media Markt, Nokia, Tchibo, The Coca-Cola Company, Türkiye ?? Bankas? ve ??tirakleri gibi bir?ok yerel ve uluslararas? mü?teriye hizmet vermekteyiz.

Vizeum

叠颈锄&苍产蝉辫;痴颈锄别耻尘’耻锄&苍产蝉辫;

叠颈锄&苍产蝉辫;贵补谤办濒?&苍产蝉辫;顿ü?ü苍ü谤ü锄&苍产蝉辫;

Biz Yenilik?iyiz

Biz, “fark edilmenin” tan?m?n? yeniden yaz?yoruz

Medya, veri ve teknolojiyi birle?tirerek reklamverenlerimize i? hedeflerindeki büyümeyi h?zland?ran medya ??zümleri sunuyoruz. Yapt???m?z i?in temelinde insan var. ?ünkü bizim i?in her ?ey insanla ba?lar. Her dokunu?un veya t?klaman?n sat?n alma potansiyeline sahip oldu?u dünyam?zda, ki?ilere dayal? pazarlamaya y?nelik ?zel veri platformumuz arac?l???yla ?e?itli eri?im ve ?l?ümleme imkanlar? geli?tiriyoruz.

Find out more

Posterscope

Posterscope is the world’s leading Out-of-Home communications agency and location expert. It knows more about what people think, feel and do out of home. Posterscope translates this understanding into compelling, creative and quantifiable Out-of-Home solutions through its investment in data, technology and people, which make a meaningful difference to clients’ businesses. Top clients include BT, Mondelēz, Diageo, Camelot and AB InBev.

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