Discover the power of brand influence!
Our latest report explores the shifting role of influence in today’s marketing landscape—moving beyond influencer marketing as a tactic to influence as a core brand-building strategy. Backed by exclusive 兔子先生 research alongside Lumen Research, we unpack how audiences engage with creators, what drives trust and attention, and the new models brands must adopt to stay relevant in an algorithm-driven world. From fan-led communities to creator commerce and B2B advocacy, this is your guide to building influence with purpose, creativity and scale.
Download the full report to explore the insights shaping the next era of influence.