Join us for a live webinar 30th April 2020 12:30 BST
In a few short months, the Covid-19 outbreak has reimagined our world and rewritten how we live, work and play.
With around 20% of the global population under coronavirus “lockdown” audiences are increasingly looking to digital-first talent to inform, entertain, educate and inspire and in a world of increased connectivity, sharing this level of advice and guidance is easier and more immediate than it’s ever been before.
How has consumer behaviour online changed? How can brands work with talent to understand changes in consumer feelings, behaviour and needs? How can they lean on their own digital audience to understand what content they want to see?
Join Chris Davis, Head of Gleam Solutions, Phil Hughes, COO, Gleam Futures and Melanie Kentish, Head of Influencer Engagement, Sky UK for a deep-dive into the lessons brands can learn from digital-first talent and how, during times of uncertainty, digital-first talent can be the cost-effective, results-driven content production solution brands need.
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