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The Innovation Paradox

The Innovation Paradox

The Innovation Paradox report by Dentsu Lab reveals a crucial disconnect: CMOs understand the need for innovation but hesitate to invest in it, driven by short-term pressures. Despite 72% wanting more innovation, only 10% of budgets are allocated to it. This report dives into four key paradoxes, showing how a shift from quick fixes to true, process-driven innovation can unlock exponential growth.

Packed with insights from over 950 CMOs, this guide highlights the missed opportunities when innovation is approached with a narrow focus. It offers actionable strategies to embrace uncertainty, collaborate across functions, and turn innovation into a long-term, sustainable advantage.

Download now to discover how to break free from these innovation traps and transform your business.

The Innovation Paradox

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