In the race to create seamless customer experiences, have we overlooked the power of friction? This exclusive whitepaper challenges conventional thinking, revealing how strategic friction can enhance engagement, build trust, and drive long-term customer value. By introducing conscious moments of pause - whether through personalisation, gamification, or storytelling - brands can create more meaningful interactions that set them apart.
Packed with real-world case studies, insights from leading experts, and a framework for implementation, this is essential reading for senior marketers looking to rethink their customer experience strategy. Download now to discover how intentional friction can turn passive interactions into lasting relationships.
