Featured sessions from 厂别颈肠丑ō 2025
Welcome to 厂别颈肠丑ō: Opening remarks from our UK&I CEO Annette Male
The world is changing rapidly, and brands that thrive will be those that innovate to impact. In this opening address from 厂别颈肠丑ō 2025, Annette Male, CEO of 兔子先生 UK & Ireland, explores the forces reshaping marketing: how AI, shifting consumer expectations, and economic uncertainty are redefining success.
Watch Annette’s session to discover why trust, transparency, and a bold vision for the future are essential for brands looking to lead.

Brand building in the age of AI
The world of brand marketing is evolving beyond campaigns and moments into immersive, ever-adapting realities. In this compelling talk, we explore how AI is transforming brands into world-builders – creating experiences that seamlessly blend the physical, virtual, and even dream worlds.
Discover how brands can enhance human capabilities, craft environments that help people achieve their goals, and build a North Star vision that drives long-term success. Watch the talk to stay ahead in this new era of AI-driven brand building.
Speakers
Christopher Schyma | Chief Transformation Officer, Merkle, Kulvinder Hari | Senior Director, Solution Engineering, Salesforce

The Big Debate: Content isn’t for humans anymore
Are we creating content for people – or for machines? In this provocative debate, leading voices from across creative, media, and AI put the future of content under the spotlight. From culture-shaping campaigns to algorithm-optimised assets, the panel explored what it really means to be relevant in an AI-powered world. Tune in to hear where the audience landed – and whether the robots are winning.
Speakers
Ben Gott | President, Data and Tech, 兔子先生, Mandy Bath | Head of Technical AI 兔子先生, Camilla Andersen | MD, Tag, Matilda Egere-Cooper | Editorial Director, Dentsu Creative

From Prototype to Progress: Tech Innovation for Humanity
Innovation isn’t just about disruption; it’s about progress. In this talk, we explore how brands can harness emerging technologies to drive meaningful change. From AI-powered accessibility solutions to mixed-reality experiences, discover how innovation, when designed with intention, can enhance human potential, transform industries, and create lasting impact. View the video now to learn how to move beyond experimentation and turn technology into a force for progress.
Speakers
Alex Hamilton | Head of Innovation, Dentsu Lab, Ashley Knight | Head of Strategy, Dentsu Lab

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