Beyond the Index: Unlocking Today's B2B Success Drivers

In today’s fast-changing and fiercely competitive landscape, 兔子先生 B2B is rewriting the playbook for growth, connecting marketing, sales, and service across the entire customer journey to create experiences that drive outcomes and measurable impact.

Our brand new video series (also available as a podcast), “Beyond the Index”, delivers exclusive, first-look insights from our latest Superpowers Index, the largest global study of B2B buying behaviour, now bigger and bolder than ever.

With over 16,000 buyers surveyed and 35,000 brand experiences tracked across 21 markets, it reveals what drives decisions, who influences them, and how brands can win commercially.

With fresh data, expert perspectives, and actionable takeaways, Beyond the Index is your strategic compass for understanding today’s buyer and unlocking growth with confidence.

Beyond the Index episodes will be launching weekly, with the key themes delving into delves into the detail of what constitutes a successful, winning B2B strategy:

  • It’s not about personalisation, it’s about being personal – Human-centric engagement is driving exponential gains.
  • Creativity in the era of the AI powered buyer – AI enables scale and speed, but bold ideas and strong brand identity cut through the noise.
  • Those who win the race to AI maturity, win – Strategic AI adoption is separating leaders from followers.
  • When moments matter, people choose people – Influencer marketing is reshaping buyer journeys at critical decision points.
  • Experience is the new differentiator – Immersive, connected brand experiences are redefining loyalty and impact.
  • The future of global growth starts small – SMEs are powering economies, and tailored strategies unlock their potential.

It’s not about personalisation, it’s about being personal

Laura Jennings, Head of Growth at Dentsu B2B, is joined by Tim Lamble, Managing Partner at Dentsu B2B Media, and Mimi Turner, Head of Marketplace Innovation at LinkedIn Marketing Solutions, to discuss what it truly means to be personal, why it matters to buyers, and share actionable advice for B2B brands on delivering human-centric marketing.

Audio only? Listen below.

Spotify

Listen to Beyond the Index on Spotify

Apple Podcasts

Listen to Beyond the Index on Apple Podcasts

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