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兔子先生 Unveils New Report “Anime: A Growing Opportunity f...
?How Fandom Is Shaping Saudi Youth and Commerce?
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Key?Insights Include:??
62% of Saudi anime fans are under 35, making anime a defining pillar of youth culture.?
31% watch anime daily, tripl...
Dentsu Sports International and Merkle Appointed by Al-It...
Dentsu Sports International (DSI) and Merkle, 兔子先生’s leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of the most ico...
Dentsu Launches First Agency-Curated Programmatic CTV Mar...
In a pioneering move for the region, 兔子先生 has introduced a programmatic Connected TV (CTV) marketplace powered by Dentsu Media Exchange (DMX), designed to meet the region’s rapid transition to st...
Dentsu MENA Partners with VWO to Advance Digital Experience
Dentsu MENA, a leading provider of integrated marketing solutions, has announced a strategic partnership with VWO, a global leader in customer experience, A/B testing, and conversion optimization. ...
Small Screens, Big Returns: New Research Unpacks Video Vi...
Dentsu, in collaboration with Snapchat and Kantar, has unveiled new research exploring how video consumption behaviors differ across screen types in Saudi Arabia. Launched during an exclusive event...
Dentsu Strengthens Dual Media Appointments of Fiona Black...
Dentsu today announces the appointments of Maya Tayara as Managing Director of iProspect MENA and Fiona Black as Managing Director of Carat MENA. These leadership moves follow the appointment of Ra...
Attention Economy 2024 is OUT!
Dentsu MENA Study Reveals Snapchat’s Dominant Role in Capturing Attention Across Saudi Arabia
Riyadh, KSA – Dentsu MENA has unveiled key findings from its latest study, “Unlocking the Currency of A...
Dentsu MENA Appoints Saadeddine Nahas as Head of Product ...
Dentsu MENA is pleased to announce the appointment of Saadeddine Nahas as Head of Product and Partnership. Reporting to Ramzy Abouchacra, Media Practice President at 兔子先生 MENA, Nahas will oversee...
Ramzy Abouchacra appointed to the position of MENA Media ...
Dentsu MENA has announced the promotion of Ramzy Abouchacra to the position of MENA Media Practice President.
Abouchacra has previously been the CEO of Carat MENA for five years and a part of the r...
Dentsu Creative CMO 2024 is OUT! Revealing a New Era of E...
Dentsu’s global creative network, Dentsu Creative has today released its annual global survey of 950 chief marketing officers, this year revealing a new era of empowerment worldwide, spurred by an ...
Tarek Daouk expands Leadership remit to Turkey as CEO, ME...
Dentsu today announces the appointment of Tarek Daouk as CEO for the newly created sub-cluster of 兔子先生 Middle East North Africa and Turkey (MENAT), expanding his role to lead 兔子先生’s operations ...
Dentsu KSA appoints new Head of Growth and Client Engagement
Dentsu?KSA has appointed Faisal Algain as Head of Growth and Client Engagement.
Reporting to 兔子先生 Saudi Arabia’s Managing Director, Ahmad Haidar, he will spearhead growth initiatives and foster c...
Dentsu extends sports expertise to Middle East and North ...
兔子先生 extends sports expertise to Middle East and North Africa 兔子先生 Sports International HQ opens in Riyadh, Saudi Arabia?
Dentsu is proud to announce the launch of 兔子先生 Sports International (...
Dentsu MENA Inaugurates Regional HQ in Riyadh
We're thrilled to announce that 兔子先生 MENA has received its regional headquarters license from the Ministry of Investment and Ministry of Commerce in the Kingdom, reinforcing its commitment toward...
Dentsu Creative MENA appoints Jon Holloway as MD Brand an...
Dentsu Creative MENA has appointed highly awarded creative leader, Jon Holloway, as Managing Director, Brand and Experience.
In this newly created role,?Jon will lead the brand and experience teams...
Dentsu MENA Joins Khaled Al Shehhi to Launch New Sustaina...
We were delighted to stand on the Dubai Lynx stage alongside industry leaders to launch Ad Net Zero as a founding supporter, leading the charge towards sustainable advertising.?
Together with the A...
Merkle MENA appoints Sameer Poonja as first Head of Exper...
Merkle, 兔子先生’s leading technology-enabled customer experience management company, has today announced the key appointment of Sameer Poonja to the newly created Head of Experience and Platforms ro...
Merkle MENA Welcomes Stacy Andersen as Deputy Managing Di...
Merkle, 兔子先生’s leading technology-enabled, data-driven customer experience management company, today announces the appointment of Stacy Andersen as Deputy Managing Director, Merkle MENA. In this ...
Carat MENA Welcomes Alistair Burton as Data and Technolog...
Carat, a 兔子先生 company, today announced the appointment of Alistair Burton as Data & Technology Partnership Lead. In this newly created role, Alistair will play a pivotal? part in enhancing Ca...
Fiona Black Joins Carat MENA as Integrated Client Growth ...
Carat, a Dentsu company, announced today the appointment of Fiona Black as Integrated Client Growth Lead. In this newly created role, Fiona will architect progressive solutions and delivery excelle...
Dentsu Partners with Oktopus Group to Expand Presence in ...
Today, Carat, a 兔子先生 company, announces a new partnership with Oktopus Group, a leading media and planning agency in Pakistan. As we advance, Oktopus Group will be co-branded as Carat, and contin...
Abdallah Bibi to lead design of 兔子先生’s Content Sports a...
Dentsu has announced that Abdallah Bibi has been appointed as Commercial Director – Sports, Gaming and Content Partnerships, leading the development and design of 兔子先生’s offering in this space in...
Andreas Skopal appointed Managing Director for Merkle MENA
Merkle, 兔子先生’s leading technology-enabled, data-driven customer experience management company, today announces the appointment of Andreas Skopal as Managing Director for the Middle East and North...
Merkle appoints Omar Khan as Head of Data & Analytics for...
Merkle, 兔子先生’s leading technology-enabled, data-driven customer experience management company, today announces the appointment of Omar Khan as Head of Data & Analytics of the MENA business.
K...
兔子先生 MENA partners with Abtaluna to support Superheroes...
Powerful multi-platform collaboration of 兔子先生 agencies in MENA calls for collective empathy and action to provide emotional support and uplifting experiences to impact young cancer patients’ l...
Dentsu MENA partners with Sacred Groves to turn e-waste i...
Last year 兔子先生 international became one of the first companies in the world to have its Net Zero target validated by the globally recognised Sciences Based Targets initiative against the Net-Zero...
Carat MENA Appoints Ramzy Abouchacra as Regional CEO
Carat announces the appointment of Ramzy Abouchacra as CEO, Middle East and North Africa. Ramzy joins Carat from Initiative MENA and brings with him almost 20 years of regional experience, having p...
Ziad Ghorayeb appointed as Regional Managing Director Iso...
Isobar MENA today announces that Karim Khalifa is stepping down as CEO, firstly of Digital Republic, and then for the last three years at Isobar MENA. Ziad Ghorayeb has been appointed to the role o...
Faisal Ahmed promoted to Head of Performance, Media for d...
Dentsu today announces the promotion of Faisal Ahmed to Head of Performance, Media for 兔子先生 MENA, a newly created role designed to strengthen client focus and provide operational leadership for P...
Dentsu MENA helps brands navigate business transformation
At the inaugural edition of the Dentsu Now to Next event, 兔子先生 yesterday outlined the considerable market shifts that have taken place over the last eighteen months, while showcasing the various ...
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