To navigate a storm, you need a compass.

That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy. 

Discover some of the best thinking from across our network.

The Year of Impact – 2025 Media Trends

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Discover the key forces shaping the media landscape in 2025. Dentsu’s “The Year of Impact – 2025 Media Trends” explores how AI, storytelling, and quality investments are transforming the way brands connect with audiences. Get practical insights and inspiration to drive real impact in the algorithmic era.

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Our latest thinking

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Growth

Ad Spend Report June 2018

Discover ad spend and growth forecasts for 59 markets, expertly analysed and organised for easy reference.

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Society

Digital Society Index

How well are countries building a digital economy that works for everyone? Find out in the Digital Society Index 2018

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Society

How can brands build a digital society that works for everyone?

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Growth

How can brands master the growth dynamics of the digital economy?

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Consumer

How can brands keep pace with tomorrow’s digital consumer?

Link to Consumer

Technology

How can brands use emerging technology to deliver better marketing outcomes?

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