To navigate a storm, you need a compass.

That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy. 

Discover some of the best thinking from across our network.

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Report

2025 CMO Report: Agents of Reinvention

The 2025 CMO Report by Dentsu Creative,?Agents of Reinvention: Marketing at the Intersection of AI and Human Ingenuity, features insights from more than 1,950 senior marketers across 14 global mark...

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兔子先生 Sports & Entertainment Trends
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兔子先生 Sports & Entertainment Trends

Three transformative forces are redefining engagement in Greater China: sports becoming rallying points for national identity, entertainment splintering into micro-communities of superfans, and dig...

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Consumer Vision 2035: Insights for the Next Decade
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Consumer Vision 2035: Insights for the Next Decade

As global markets evolve rapidly and technology advances at an unprecedented pace, businesses are facing increasing challenges and uncertainties. Dentsu Marketing Communications Group understands d...

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