Dentsu Creative Trends 2026: Generative Realities
This year’s report captures a world that is both exhausted and exhilarated by acceleration, unpacked within 5 trends highlighting how consumers are responding through escapism, reconnection, grounding and a growing desire for control. Built by a network of global strategists and research across 4,500 consumers and 7 markets, the report offers practical insight into where culture is heading and what this means for brands.